The Visionary Behind The Brickerati Group, LLC

Pamela B. Daniels

Founder & Chief Strategist, The Brickerati Group, LLC
Director of Special Projects & Development, Newark Community Street Team

Pamela B. Daniels is a public affairs architect, strategist, and grassroots organizer with over two decades of experience advancing economic mobility, neighborhood safety, and community-led infrastructure development. She is the founder and principal of The Brickerati Group, LLC, a public affairs studio that supports place-based strategy, community organizing, and small business ecosystem design—especially in Black and brown communities long excluded from capital, control, and planning power.

Pamela coined the term Hybrid Ecosystem Architecture to describe her approach to building and structuring communities from their internal infrastructure outward—fusing economic development, civic trust, and participatory planning into frameworks that generate long-term social impact. Her work draws from and contributes to a practice ecology rooted in 2nd Generation CPTED (Crime Prevention Through Environmental Design), applied via the SafeGrowth® methodology, Creative Placemaking, and Critical Participatory Action Research (CPAR). These frameworks guide her deep commitment to community-driven strategy, where residents are not passive stakeholders but active co-designers of policy, space, and solutions.

Pamela currently serves as Director of Special Projects & Development at Newark Community Street Team (NCST), where she leads institutional fundraising, grant portfolio strategy, interdepartmental development planning, and executive advisement for departments spanning violence intervention, trauma recovery, workforce education, and hospital-based response. Her leadership has been instrumental in helping NCST remain operational and forward-facing amid major shifts in public safety funding and policy.

Her past work includes co-leading citywide engagement strategy for Newark’s award-winning master plan, building grassroots-led safety collaboratives, and supporting neighborhood-based planning and healing initiatives across sectors. Pamela has consulted on projects with Bloomberg Associates, The Nature Conservancy, Equitable Cities, Treehouse Cares, SafeGrowth®, and dozens of local partners in urban agriculture, civic storytelling, and youth leadership.

A lifelong organizer and systems thinker, Pamela blends street-level insight with institutional strategy. She is Vice President of the U.S. Chapter of the International CPTED Association, holds a Creative Placemaking Certificate from NJIT, and is pursuing an Executive MBA at NJIT’s Martin Tuchman School of Management. She earned her Bachelor of Arts in English from William Paterson University, where she was named a Sigma Tau Delta National English Honor Society Fellow.

Pamela’s work is rooted in the belief that community infrastructure is not just physical—it’s cultural, relational, and political. Whether organizing neighbors, advising city planners, or mentoring emerging leaders, she builds coalitions and tools that honor community wisdom and equip people to own their future.